FindYourWayInTheWorld | What You Should Know About Video Marketing - FindYourWayInTheWorld
July 14, 2014
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What You Should Know About Video Marketing

Video marketing is emerging as one of the hottest tools used by businesses to increase sales and profits. This article contains a lot of great video marketing advices that you can use to improve your business. By intelligently implementing the best video marketing strategies you will definitely enjoy success.

 

YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. You can put annotations on a video, for instance. You can provide a discount code and additional information or your URL this way. Know your audience and provide relevant information to them. Why should they watch your video and not another?

 

The beginning of your video should contain your company logo. The most common placement for the image is either at the bottom of the screen or in the upper corner of the video.Animate it and put some nice effects on it. Convince on your professionality and be honest, real and transparent and don’t risk to loose a customer because of a long and boring video. Bring it to the point quickly in a few minutes. Your viewers have a short attention span so you have to catch their attention within 10 seconds. This is much more effective. For your corporate video you have to pick the most emphatic person with the best smile – the position doesn’t matter. With a sympathic smile you can catch anybody.

 

Note that your video must not be a commercial spot that just wants to sell your products. People usually switch the TV while commercial spots are running. Although your product might have the best value for money, better don’t mention a price but make your viewers become interested for more information. If they like your video, they will automatically click on your website.

 

Having just the video is not enough: summarize the content in a short text considering the most importand keywords related to it. Choose a descriptive title. An ideal SEO text makes the video to be found easier.

 

Content marketing is one of the best marketing techniques available. The best part is that any business, regardless of size, can make use of this strategy. As long as you can create videos that appeal to people, you can promote yourself online. Just use the advice you have read here and get started!

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