Use Viral Marketing to boost your Videos
Viral marketing in business isn’t exactly rocket science, but it isn’t always easy either. The following article will offer you interesting advices on how to market video. It’s highly effective, relatively easy to learn and the benefits to your business could be enormous. Check it out and become excited about marketing again!
First you have to consider which content could be viral. That means that the video has to be catchy! It starts with choosing the right title and an exciting main picture. Be suspenseful but be aware that viewers could have higher expectations an become disappointed. You don’t know how to do? Here you can read how to create a stunning content.
Make the people get addicted to your video and promote the videos in many different ways. Use Social Media, seed your videos on portals, embed them into your newsletters, blogs, and give your customers the opportunity to use the „tell-a-friend“-function. Stay in touch with your niche, bloggers and authors – they might mention your video. Did you see the famous Wedding Entrance video? Playing Chris Browns „Forever“, the wedding couple and witnesses entered the church dancing! What a crazy idea! This example shows that creativity is paying off – they made it to more than 86 Million views! You can do something similar, but different from others and make sure you stay professional, since being otherwise may cause you to lose users. Your videos have to be unique.
A great way to make videos fun to watch is by having more than one person in them. Interview an expert or just bring someone on with you who is fun to watch. The more entertaining the people on your video are, the more likely viewers are to buy in to what’s being said. Viral marketing can take your business to more audience.
You don’t need an enourmous budget to create a good campaign. You just have to amaze or surprise people and make them laugh. They will tell others „Wooow! Have you seen this video?!“ and they will share your video – for sure!
Place your video content on YouTube and link it back to your website. This can help your video be seen by a wide audience and potentially get shared and moved to the front page. The kind of exposure that YouTube provides, partly because it is owned by Google, is huge.
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