FindYourWayInTheWorld | Tips And Tricks For Successful Content Marketing - FindYourWayInTheWorld
June 14, 2014
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Tips And Tricks For Successful Content Marketing

Are you looking for some great new ways to promote your business? Are you unsure how to best reach an online audience? The answer to both these questions may be content marketing. By using online videos to market your products and services, you can reach a huge audience of potential customers.

 

The content marketing is king. If it’s not fun to watch and providing great information, why would anyone watch it? You have to sit down and dedicate the bulk of your time to coming up with content which people actually wish to find and view so that your video becomes popular.¬†Avoid thinking your customers will watch videos longer than 20 minutes. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. If you’re just updating folks, do it in less than 10 minutes.

 

Try using others in your videos. This will give people the idea that you are not full of hot air. While it may be a little difficult to convince someone that the people in your video are truly fans of you and your products, it comes across better than always doing videos alone. Don’t forget to write a description of your video include your web address at the beginning of the description using proper HTML. This will allow viewer to click the link and be immediately directed to your website. You should also include a description using your primary and alternate keywords for better page ranks.

 

When you are searching for inspiration, try YouTube Suggest to find related topics which you could speak on. This gives you a tree of various ideas which you can either use outright or might spark a topic idea in your mind. The more research you do, the more ideas you’ll come up with. And don’t forget to use the * wildcard operator. This allows you to find videos, which are similar but not identical to your search terms. For example, “How to * a book” may lead you to some crafty questions and answers about working with books creatively.

 

Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go. Just create a video of what you offer and what it does while you narrate why they want it. Product reviews help visitors learn about different products. This type of video is the least used content marketing tool. Do not only concentrate on your products, but also include reviews about products that complement your products. To give you an example: If your business is specialized in shampoo, do several product reviews on hair styling products.

 

Content marketing is one of the best marketing techniques available. The best part is that any business, no matter how small, can make use of this strategy. As long as you can create videos that appeal to people, you can promote yourself online. Just use the advice you have read here to get started.

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